Request demo

VP of Sales and Marketing

XMLdation is a niche software product company with some of the world’s most renowned financial institutions as customers. We have the ambition to win more.

Our tagline is “Financial Messaging, Simplified”. We combine banking domain expertise, modern technology stack, innovation, and an understanding of ways of working at financial institutions to build and deliver compelling software products. We create the tools used by banks, central banks, corporations and Fintech companies to build integrations faster using ISO 20022 XML, JSON-APIs and other formats. Our SaaS and on premise solutions are used by more than 20 of the world’s leading banks.

We have built a strong foundation. We need a VP of sales and marketing to join our small, focused team and ensure strong future growth.

Our VP of Sales and Marketing will be the driving force behind the growth engine of the company. You will be part of our management team, lead our contractor sales people, work hands-on in sales, and take ownership of our marketing strategy. You will have experience selling to very large organisations, ideally banks and other financial institutions. Your mentorship will help everyone on your team remain on track to achieve goals.

You will enjoy working in a fun, fast paced, entrepreneurial environment and thrive being around creativity and excitement. You will be part of an expert and experienced team that tackle projects together with a positive and supportive attitude, and that like to try out new approaches to solving old problems. You will bring a creative and strategic approach and a desire to learn and grow quickly within the organization. As an early hire, the only limiting factor to your growth and success on the team will be your own ambition.

Work location will likely be one of the following: Ireland, London, Finland.

Personality and mindset

  • Happy and likeable personality – easy to cooperate with people from all walks of life

  • Able to build trust – has an opinion and is a good listener. Can sell happiness, with business value

  • Consultative approach both for own team and for customers

  • Persistent and pragmatic, but on the other hand s/he must appreciate change. We are still a startup – we try, we fail, we learn, we succeed

  • Doer – ready to work hands on with sales. Not only a number leader, but still a number leader

Skills and requirements

  • Experience in marketing and selling technical software products and demonstrated ability to earn trust within a high quality and demanding business segment

  • Proven results as a sales leader (show us your results in your cover letter and resume, what impact/results you had in previous roles)

  • Experience in building and ramping up sales operations, working a sales funnel from growth hacking through to account management

  • Experience in proactively managing pipeline: qualifying deals, estimating close dates, setting accurate deal sizes

  • Excellent communication skills, including for creation of marketing content

  • Genuine interest in developing a digital marketing strategy

  • Ability and willingness to travel about 30% of the time to visit clients in Europe, North America, and also beyond

  • Experience in the banking domain is a plus, curiosity and willingness to learn about the domain is a must.

You may have worked for a bank, or for a software vendor or SaaS provider that delivers solutions to banks. It will be helpful if you know about some of the following topics : traditional transaction banking products, disruption in payments, real time and instant payments, and PSD2/open banking.


We offer a competitive salary and option program, participation in the management team’s bonus plan, and unparalleled growth and development opportunities all to create a compelling and rewarding work environment.

About the Company

XMLdation is headquartered in the world’s happiest country, Finland. We have offices in Ireland, France and Canada. We now have 16 people in total, including sales and marketing people in 4 countries. In the last 3 years, we have entered the North American market and secured game changing deals. We need you to accelerate our growth.


About XMLdation

XMLdation is a world leader in testing for payments messaging and APIs, covering ISO 20022, SWIFT MT along with national and proprietary payments formats.

Our solutions Request a demo today



Stay up to date

Subscribe to our newsletter